Loyalty management firm Capillary Technologies is gearing up for a $265M IPO.
Capillary Technologies helps brands run loyalty programs and deliver personalised customer experiences across digital and physical channels.
The deets: the IPO will consist of a fresh issue worth $59 million and an offer for sale (OFS) of up to $205 million.
The company serves 250+ brands, including Tata, Shell, PUMA, and Al-Futtaim, across the US, India, Middle East, and Asia. The company recently expanded in North America by acquiring Kognitiv, a loyalty solutions provider.
Zoom out: as loyalty becomes central to customer retention, Capillary is riding the retail digitisation wave. With SaaS IPOs picking up, this could be a standout debut in B2B loyalty tech.
