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AppsForBharat, the parent firm of the devotion platform Sri Mandir has raised ₹175 crore in a Series C funding.
The deets: founded in November 2020, the startup serves Hindu devotees with online prayers and the ability to make offerings virtually to Indian temples. The app has garnered over 40 million downloads since its launch.
The why: the funds will be used to invest in over 20 temple towns including Varanasi, Ujjain, Ayodhya, & Haridwar, to set up logistics hubs near temples to handle delivery of prasad and ritual items.
The Hindu temple economy is estimated to be worth around $40 billion, making up 2.3% of the nation’s GDP. Yet, most prayer services and offerings stay offline, scattered, and unorganised.
AppsForbharat aims to address these challenges through its platform, Sri Mandir.
