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Mukesh Ambani is carving out all of Reliance’s consumer brands into a new arm ahead of a mega IPO push for the retail business.
The deets: the company will shift its entire portfolio of brands spanning fashion, food, beverages, and personal care into a freshly minted entity called New Reliance Consumer Products Ltd. (RCPL).
According to an NCLT order dated June 25, this move will separate businesses that need specialized focus and different skill sets from the main retail operation. RCPL will handle everything from manufacturing and distribution to sales and marketing, plus investments in subsidiaries and JVs.
Why this move: by ring-fencing consumer brands, Reliance can attract a distinct set of investors who prefer fast-moving consumer goods over retail infrastructure. It also helps streamline the main retail business, which is eyeing a blockbuster IPO after mixed results last year.
Zoom out: Reliance’s consumer playbook has quietly scaled up. Campa Cola, relaunched just two years ago, now holds double-digit market share in key regions. The beauty chain Tira stocks everyone from Smashbox to Sulwhasoo, tapping into India’s booming premium beauty market.
With New RCPL in place, Reliance is positioning itself to unlock more value, showcase sharper focus to investors, and build a consumer powerhouse ready for the public markets.
