Zee Entertainment gained over 3% after announcing a partnership with startup Bullet to launch India’s first micro-drama app.
Micro-dramas are short, creator-driven video stories designed for quick, mobile-first viewing, perfect for younger audiences. Bullet will go live within the Zee5 ecosystem, with content available in multiple languages for wider reach.
The move supports Zee’s strategy to evolve into a content + tech powerhouse, tapping into the fast-growing short-video entertainment market.
