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Apr 21, 20251 min read

ITC buys 24 Mantra, expands organic play

ITC buys 24 Mantra, expands organic play

ITC continues to expand its consumer portfolio through acquisitions and investments.

First up: it’s acquiring 24 Mantra Organic maker Sresta Natural Bioproducts for ₹472.5 crore. The deal gives ITC a foothold in the ₹10,000 crore organic food market.

Sresta works with 27,500 farmers, manages 1.4 lakh acres of organic farmland, and clocked ₹306 crore in sales last year. It sells over 100 products like rice, pulses, oils, and 50% of its revenue comes from exports, mainly the U.S.

Next, ITC is increasing its stake in Mother Sparsh, a premium ayurvedic baby care brand. This move strengthens its personal care portfolio.

Mother Sparsh made ₹58.7 crore in FY24.

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